Rob Brown

Questioner
DISC Type : c

News Editor, BBC News Investigations at BBC News

London, England, United Kingdom

Overview

Rob has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Rob has no verified topics they care about

Media Appearances

Rob has no verified media appearances

Work History

7-2024
News Editor, BBC News Investigations at BBC News
4-2019 - 3-2021
BBC News Leadership Development Programme at BBC News
2-2016 - 7-2024
Senior Journalist, Documentary Producer/Director at BBC
2-2016 - 3-2017
Senior Journalist - Impact Producer, BBC Panorama at BBC News
7-2014 - 2-2015
Feature Writer / Senior Journalist, BBC News at BBC News

Education

2007 - 2009
Master of Science (MSc) from University of Birmingham
2000 - 2004
Bachelor of Engineering (BEng) from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : N/A Designation : News Editor, BBC News Investigations at BBC News
URL has been copied!

Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rob

Personality Compatibility


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