Rob Christensen

Commander
DISC Type : D

Chief Technology Officer at Destination Pet, LLC

Gilbert, Arizona, United States

Overview

Rob Christensen is a Chief Technology Officer with over 25 years of experience leading technology transformations, particularly in cloud architecture, AI, and data platforms. A graduate of The University of Kansas with multiple AWS certifications, he has a history of building scalable solutions and high-performing teams for companies like Destination Pet and CloudCraze.

Outside of his extensive technology career, Robs interests suggest a focus on global economic trends through the World Economic Forum and a potential passion for golf, as indicated by his interest in the major golf brand PING.

He founded and created CloudCraze, the first-ever B2B Commerce solution built natively on the Salesforce platform, which was later acquired by Salesforce.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond better to strong and respectful interactions.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AWS & Serverless
Holds multiple AWS certifications and frequently posts about hiring for roles involving AWS Lambda, node. js, and serverless architecture.
Pet Tech Innovation
His recent career is focused on the pet industry, serving as CTO for both Destination Pet and BabelBark, building integrated platforms for pet services.
B2B Commerce Platforms
He was a key creator of CloudCraze, the first B2B commerce solution built natively on Salesforce, demonstrating deep expertise in this area.

Media Appearances

Rob has no verified media appearances

Work History

5-2021
Chief Technology Officer at Destination Pet, LLC
4-2018 - 5-2021
CTO at BabelBark
7-2017 - 4-2018
AWS Consultant at Intarcia Therapeutics, Inc.
12-2012 - 6-2017
Chief Predictive Architect at InsideSales.com
5-2009 - 12-2012
Chief Technology Officer at CloudCraze B2B Commerce (now Salesforce B2B Commerce)

Education

1989 - 1995
BS from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 28 Location : Gilbert, Arizona, United States Job Level : Leadership Designation : Chief Technology Officer at Destination Pet, LLC
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rob take some risk or not?

  • The risks don’t matter much to them.

You And Rob

Personality Compatibility


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