Rob Clark

Trailblazer
DISC Type : ID

Senior Director, Program Experience Strategy at Western Governors University

Salt Lake City Metropolitan Area, United States

Overview

Rob leads AI transformation in higher education at Western Governors University, delivering over $5M in efficiency gains while improving outcomes for 200, 000+ students. He holds a Bachelor of Arts from The University of Kansas. Colleagues describe him as a proactive, creative, and passionate innovator.

Outside of work, Rob is a musician with nearly 30 years of experience playing guitar and drums. He enjoys hiking and camping, and founded a side project, Brightfame, focused on building software to create deeper human connections. He also volunteers his UX expertise with educational startups.

He was previously named Instructor of the Year for a Kansas City franchise group of about 35 instructors.

Personality Overview

Assertive

Achievement-Oriented

Values Relationships

They are not against taking risks and can make tough decisions when required.
  If they come to believe in your value proposition, they will be your champion. They are more likely to accept new and exciting technologies.

Topics They Care About

AI in Education
He pioneers the integration of AI/ML in learning and assessment systems to drive efficiency and enhance student outcomes at Western Governors University.
Inclusive Learning Design
Co-authored a 2024 research paper on a model to better support neurodivergent and situationally limited learners in online education.
Empathetic Leadership
Recommendations praise his ability to set clear direction without micromanaging, advocate for his team, and foster a positive, creative atmosphere.

Media Appearances

Rob Clark – Senior Director, Program Experience Strategy at Western Governors University. Featured in The Org

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Work History

8-2022
Senior Director, Program Experience Strategy at Western Governors University
10-2021 - 5-2022
Interim Director, Product Design at Western Governors University
4-2021 - 8-2021
Interim Director, Assessment and Curriculum College of Business at Western Governors University
4-2020 - 8-2022
Director, Learning Design & Analytics, Standards & Practices at Western Governors University
8-2017 - 4-2020
Director of Experience Design at Pearson

Education

1995 - 2000
Bachelor of Arts (B.A.) from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 24 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Program Experience Strategy at Western Governors University
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rob take some risk or not?

  • If necessary, they will be ready to take risks.

You And Rob

Personality Compatibility


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