Rob Elsinga

Inquirer
DISC Type : dc

National Technology Officer at Microsoft

The Randstad, Netherlands

Overview

Rob Elsinga is the National Technology Officer for Microsoft in the Netherlands, shaping strategy on emerging technologies like AI and Quantum Computing. With an Executive MBA, he focuses on leveraging technology for positive societal and business impact, particularly in the public sector and regulated industries, while championing responsible innovation.

His work involves overseeing complex challenges such as digital sovereignty, cybersecurity, privacy, and compliance. Rob is a prominent voice in public debates and events, advocating for balancing technological advancement with strategic autonomy and ethical considerations to ensure a secure digital future for the Netherlands.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Digital Sovereignty
He actively writes and speaks about enabling governments to use the public cloud while maintaining control over data, compliance, and strategic autonomy.
Responsible AI
Focuses on the ethical and societal impact of AI, emphasizing the need for governance and frameworks to ensure systems are safe, inclusive, and transparent.
Public Sector Innovation
Drives Microsoft's vision for technology in government, healthcare, and education, drawing from his past role as CTO for the Dutch Public Sector.

Media Appearances

Rob Elsinga – Author page on Microsoft Pulse. Featured in Microsoft Pulse

See Now

Work History

8-2020
National Technology Officer at Microsoft
1-2020
CTO Public Sector | Microsoft Nederland | Connecting Government, Healthcare & Education at Microsoft
8-2017 - 1-2020
CTO Defense & Government at Microsoft Nederland at Microsoft
6-2003 - 12-2010
Marketing Director Microsoft Office Division at Microsoft
2-2002 - 6-2003
Interim Sales & Marketing Manager at SAS

Education

1997 - 2001
Executive MBA from Business School Nederland (BSN)/IMC
1983 - 1988
BEng from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 17 Location : The Randstad, Netherlands Job Level : Leadership Designation : National Technology Officer at Microsoft
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rob

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rob take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rob

Personality Compatibility


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