Rob Henderson

Enthusiast
DISC Type : i

Business Consultant at deetl

United Kingdom

Overview

Rob Henderson is the founder of Avesco Ltd, a consultancy that helps businesses accelerate growth. A former professional rugby player, he has successfully transitioned into the corporate world, leveraging his expertise in finance, executive search, and SaaS to provide strategic, relationship-driven support. He also serves as a business consultant for various firms, focusing on commercial growth.

Outside of his corporate roles, Robs life is deeply connected to his past as an elite athlete. He is a former Irish international and British & Irish Lion rugby player. He remains actively involved in the rugby community, contributing as a commentator and supporting the Wooden Spoon Charity as an Honorary President, fundraising for disadvantaged children.

Unique fact: Rob earned 29 caps for the Irish national rugby team and started all three tests for the prestigious British & Irish Lions on their 2001 tour of Australia.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Business Growth
As the founder of Avesco, his primary focus is on enabling ambitious businesses to increase efficiency and accelerate growth through tailored professional services.
High-Performance Culture
Drawing on his elite sports background, he frequently speaks on and consults about leadership, teamwork, and achieving excellence in a corporate environment.
International Rugby
A former Ireland and British & Irish Lions player, he maintains a strong connection to the sport, often commentating on major tournaments like the Six Nations.

Media Appearances

Rob has no verified media appearances

Work History

11-2025
Business Consultant at deetl
5-2025
Founder and CEO at Avesco Ltd
4-2023
Honorary President at Wooden Spoon Charity
5-2021 - 4-2025
Chief Commercial Officer (CCO) fu3e. at fu3e.com
7-2019 - 5-2025
Chief Commercial Officer (CCO) at F3GROUP

Education

1984 - 1990
Education details unavailable from Tiffin

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Senior Designation : Business Consultant at deetl
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rob

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rob take some risk or not?

  • They can take some low-probability risks if needed.

You And Rob

Personality Compatibility


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