Rob is an Executive Creative Director and AI Creative Consultant, currently a Creative Principal at Signal42. With over 25 years of experience, including eight years leading OLIVER UK, he specializes in creative transformation for the AI era. A Victoria University of Wellington graduate, people often call him a collaborative and strong leader.
Originally from Wellington, New Zealand, Rob built his career in London. He has a passion for street and observational photography, which he describes as a long-running practice to keep his eye sharp and his mind switched on. He also mentors upcoming talent at the School of Communication Arts 2.0.
Rob defines his unique expertise as a "tribrid of capability – taste, tech, and transformation."
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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