Rob Kavanagh in

Rob Kavanagh

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Creative Principal at Signal42
📍 London Area, United Kingdom

Rob is an Executive Creative Director and AI Creative Consultant, currently a Creative Principal at Signal42. With over 25 years of experience, including eight years leading OLIVER UK, he specializes in creative transformation for the AI era. A Victoria University of Wellington graduate, people often call him a collaborative and strong leader.

Originally from Wellington, New Zealand, Rob built his career in London. He has a passion for street and observational photography, which he describes as a long-running practice to keep his eye sharp and his mind switched on. He also mentors upcoming talent at the School of Communication Arts 2.0.

Rob defines his unique expertise as a "tribrid of capability – taste, tech, and transformation."

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Experience
26 Years
Current Role
Creative Principal
Job Level
Senior
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rob cares about

Generative AI Creativity
He focuses on using GenAI to amplify creative talent and build systems for brand growth, leading some of the first AI campaigns for major brands.
Creative Transformation
Passionate about moving beyond traditional advertising to build teams and systems that deliver high-quality creative work consistently and at scale.
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Career

Work history

4-2026
Creative Principal
Signal42
11-2025
Executive Creative Director
Rob Kavanagh Creative AI
4-2019 - 7-2025
Mentor
School of Communication Arts 2.0
7-2017 - 1-2025
Fellow
The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
4-2017 - 11-2025
Executive Creative Director, OLIVER UK
OLIVER Agency
In the press

Media appearances

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Education
1995 - 1998
BDes
Victoria University of Wellington
1995 - 1999
BCA
Victoria University of Wellington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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