Rob Prior

Critic
DISC Type : C

Director - Application Architecture at Foresters Financial

Toronto, Ontario, Canada

Overview

Rob Prior is the Director of Application Architecture at Foresters Financial, with a history of working in the financial services industry. He is an experienced engineering professional with skills in Enterprise Architecture and Business Process, and holds a diploma in Computer Systems Technology from Mohawk College.

He has a keen interest in professional development, having recently completed certifications in Machine Learning and Diversity, Inclusion, and Belonging. He also follows major financial publications and regulatory bodies, including The Wall Street Journal and the Ontario Securities Commission.

Rob is actively building his team and has recently been hiring Application Architects for his organization.

Personality Overview

ROI Driven

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Application Architecture
As the Director of Application Architecture and someone actively hiring for the role, this is central to his professional focus at Foresters Financial.
Business-IT Alignment
In a previous role, he was responsible for developing technology roadmaps based on business feedback and strategic direction to guide IT spending.
Machine Learning
He holds an advanced certificate in Machine Learning, signaling an interest in applying modern technologies to enterprise and application architecture.

Media Appearances

Rob has no verified media appearances

Work History

4-2025
Director - Application Architecture at Foresters Financial
5-2018 - 5-2025
Sr. Manager, Application Architecture at Foresters Financial
1-2015 - 5-2018
Sr. Manager Business Architecture at Foresters Financial
1-2018 - 5-2025
Sr. Mgr Application Architecture at Foresters
2-2013 - 1-2015
Business Solutions Architect at Prior Technology Solutions Inc.

Education

1984 - 1986
Computer Systems Technology diploma from Mohawk College
1983 - 1984
Education details unavailable from McMaster University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director - Application Architecture at Foresters Financial
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rob

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rob

Personality Compatibility


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