Rob Sewell

Energizer
DISC Type : I

Chief Information Officer at nbn® Australia

Melbourne, Victoria, Australia

Overview

Rob Sewell is a technology executive with over 25 years of experience shaping the strategy for major telecommunications companies. He is accountable for the strategic direction of mobile and fixed networks, blending network and IT capabilities. Colleagues describe him as insightful, principled, and thorough. He holds Engineering and Science degrees from The University of Western Australia.

Originally from Australia, Rob has built an extensive international career with leadership roles in Australia, India, and Malaysia. This global experience has given him perspective on both challenger and leader market positions, shaping his strategic approach to technology and transformation in diverse environments.

Unique fact: His career uniquely spans IT and network domains, covering strategy, delivery, and operations roles across three different countries.

Personality Overview

Imaginative

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Converged Networks
He is responsible for the strategic direction of Maxis' mobile and fixed networks, aiming to establish the company as a leading converged solutions provider.
Digital Transformation
As the former Chief Digital & Transformation Officer at Maxis, he has direct experience guiding a major telco's digital and analytics ambitions.
IT & Network Fusion
A core part of his professional focus is the increasing blend of 'network' and 'IT' to improve performance and create new customer capabilities.

Media Appearances

Malaysia's Maxis to lose its chief technology strategy officer. Featured in iTnews Asia

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Maxis announces key management updates. Featured in Digital News Asia

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Maxis Makes Top Management Changes After CTIO Departs. Featured in Business Today

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Work History

2-2023
Chief Information Officer at nbn® Australia
12-2020 - 2-2023
Chief Technology Strategy Officer at Maxis
5-2019 - 12-2020
Chief Digital & Transformation Officer at Maxis
8-2018 - 5-2019
Head of Corporate Strategy at Maxis
7-2011 - 5-2018
Head of Technology Solutions at Aircel

Education

1989 - 1993
BE & BSc from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : 31 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Chief Information Officer at nbn® Australia
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rob

Personality Compatibility


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