Rob Tortorella

Pioneer
DISC Type : isd

Principal at CTI, LLC at Composite Technology & Instrastructure, LLC

Rochester, New York Metropolitan Area, United States

Overview

Rob Tortorella is the Principal at Composite Technology & Infrastructure, LLC, and Co-Founder of Corrosion Products & Equipment, Inc. , a family business. A graduate of the College of the Holy Cross, he transitioned from CEO to focus on his philanthropic passion, demonstrating decades of leadership in both business and community engagement.

Outside of work, Rob is a dedicated champion for disability rights and inclusion. He founded Endless Highway, Inc. , a nonprofit that empowers youth with mobility challenges to participate in adaptive sports, recreation, and the arts. An avid athlete himself, he enjoys adaptive skiing, canoeing, yoga, and is a patron of the arts.

His foundation, Endless Highway, was started as a surprise gift from friends and family on his 50th birthday to honor his commitment to mobility and inclusion.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Disability Advocacy
Founded Endless Highway to support individuals with mobility challenges and serves as a keynote speaker on disability awareness, inclusion, and rights.
Adaptive Sports
His foundation's core mission is providing access to inclusive sports. He personally participates in adaptive water and snow skiing, canoeing, and yoga.
Youth Empowerment
Focuses on assisting children and young adults with disabilities through his foundation, providing equipment and opportunities to build confidence and community.

Media Appearances

Rob has no verified media appearances

Work History

Principal at CTI, LLC at Composite Technology & Instrastructure, LLC
Co-Founder & Executive Chairman at Corrosion Products & Equipment, Inc.
Founder at Endless Highway, Inc.
Peer Advocate at The Northeast Independent Living Program, Inc.

Education

1979 - 1983
Bachelor's degree from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : N/A Location : Rochester, New York Metropolitan Area, United States Job Level : Leadership Designation : Principal at CTI, LLC at Composite Technology & Instrastructure, LLC
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rob

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are generally fast movers and can take quick decisions
  • Can Rob take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rob

Personality Compatibility


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