Rob Wright

Commander
DISC Type : D

Consulting Practice Director at TRIA

Bristol, England, United Kingdom

Overview

Rob Wright is the Consulting Practice Director at TRIA, where he helps leaders de-risk digital change through smart AI adoption. He focuses on fixing delivery delays and integration challenges. Described as an "exceptional consultant, " he recently joined TRIA after a 21-year tenure at People Source Consulting.

After spending 21 years at his previous firm, Rob recently moved to TRIA to lead and build a new practice.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Digital Transformation
His role is centered on guiding public and private sector leaders through the complexities of IT and digital change, focusing on people, process, and alignment.
Smart AI Adoption
His professional headline explicitly mentions helping leaders de-risk their change initiatives by leveraging intelligent and strategic adoption of AI technologies.
Public Sector Projects
He has extensive expertise in public sector procurement and lists government bodies like the UK Ministry of Defence and HM Revenue & Customs as key interests.

Media Appearances

Rob has no verified media appearances

Work History

6-2024
Consulting Practice Director at TRIA
11-2002 - 7-2024
Associate Director Project Services at People Source Consulting
11-2002 - 11-2002
EMEA Digital Transformation Specialist at People Source Consulting
IT Recruitment Consultant, Test and QA Specialist at Computer Futures

Education

Education details unavailable from Bath Spa University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Consulting Practice Director at TRIA
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rob take some risk or not?

  • The risks don’t matter much to them.

You And Rob

Personality Compatibility


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