Robb Baker

Enthusiast
DISC Type : i

Director of Marketing Developed Markets at Beckman Coulter

Greater Indianapolis, United States

Overview

Robb is a results-oriented marketing director at Beckman Coulter, specializing in the clinical diagnostics and life sciences sectors. He has a proven track record of leading sales and marketing teams to deliver significant revenue growth. He holds an MBA from the University of Memphis and is skilled in strategic planning and Salesforce. com implementation.

Based on his education and professional history in Tennessee, Robb may have an appreciation for the local culture and sports scene. He is focused on building talented teams and helping individuals achieve their personal and career goals.

He once led the global effort to establish a new commercial channel for Roche Diagnostics in over 20 countries.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sales Enablement
His current role focuses on impacting sales force effectiveness by creating tools and training to support sales teams in North America and Western Europe.
Talent Development
He is actively involved in hiring and is recognized as a leader who attracts and develops talented team members to help them achieve their career goals.
Life Science Marketing
He has broad experience in sales and marketing management specifically within the life science and clinical diagnostics industries for companies like Beckman Coulter and Roche.

Media Appearances

Robb has no verified media appearances

Work History

1-2016
Director of Marketing Developed Markets at Beckman Coulter
6-2015 - 12-2015
Sr. Sales Operations Manager at Beckman Coulter
2-2012 - 4-2015
US Segment Director- Integrated Pharma at Roche Diagnostics
1-2007 - 5-2012
National Director of Sales at Roche Diagnostics
1-2004 - 12-2006
National Channel Sales Manager at Roche Diagnostics

Education

1990 - 1991
MBA from University of Memphis
1983 - 1988
Bachelor of Arts (B.A.) from The University of Tennessee at Chattanooga

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Indianapolis, United States Job Level : Mid-senior Designation : Director of Marketing Developed Markets at Beckman Coulter
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Insights For Selling To Robb

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robb is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Robb

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Robb move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Robb take some risk or not?

  • They can take some low-probability risks if needed.

You And Robb

Personality Compatibility


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