Robbie Luethold

Questioner
DISC Type : c

Executive Vice President of Sales at Thrive

Manasquan, New Jersey, United States

Overview

Robbie Luethold is the Executive Vice President of Sales at Thrive, where he leads sales and enhances customer experience in the IT and services industry. He focuses on creating a positive team culture to drive results and has a degree in Marketing from The College of New Jersey.

Outside of his professional life, Robbie has a diverse range of interests, including surfing, rollerblading, and golf. A former trumpet player with a background in musical theory, he also walked onto his college golf team and continues to enjoy the sport, even sponsoring a podcast about it.

Interesting fact: He originally invested his school years in classical trumpet and musical theory before a conversation with his father prompted a pivot to business.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Employee-First Culture
States his role is ensuring employees love their work environment, believing strong sales are a byproduct of a great culture. He prioritizes new employees during company acquisitions.
Customer Experience
A core part of his role involves improving the customer experience, which he believes is directly linked to a happy and motivated sales team.
Cyber Security
He actively meets with new customers to discuss security strategies and supervises the development of customized Cyber Security solutions for clients.

Media Appearances

Thrive Employee Spotlight: Robbie Luethold, Regional Vice President of Sales. Featured in Thrive NextGen

See Now

Work History

2-2024
Executive Vice President of Sales at Thrive
3-2021 - 2-2024
Regional VP of Sales at Thrive
9-2015 - 3-2021
Vice President Major Accounts, Sales Manager at Atlantic Tomorrow's Office
1-2005 - 9-2015
Major Account Manager at Atlantic Tomorrow's Office

Education

2000 - 2004
Bachelor of Science (B.S.) from The College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 21 Location : Manasquan, New Jersey, United States Job Level : Leadership Designation : Executive Vice President of Sales at Thrive
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Robbie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Robbie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Robbie

Personality Compatibility


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