Robbie Miller in

Robbie Miller

Energizer · DISC type I
Co-Founder & Co-CEO at Dally, Inc.
📍 New York, New York, United States

Robbie Miller is a serial entrepreneur with a background in advertising, co-founding the innovative snack brand Dally and the successful skincare company ZitSticka. He specializes in creating and scaling direct-to-consumer brands that disrupt stagnant market categories. He is a graduate of the University of Technology Sydney.

Robbie is passionate about bringing new product concepts to life. His idea for Dally was inspired by the functional and textural qualities of jelly snacks he encountered in Asia, aiming to introduce a novel and healthier option to the Western snack market.

He successfully built ZitSticka from the ground up, leading to its acquisition in 2022.

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Experience
6 Years
Current Role
Co-Founder & Co-CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Robbie shows up

Big Picture Person
Enthusiastic
Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Robbie cares about

Functional Snacking
Co-founded Dally to diversify the snack landscape with a functional, slurpable jelly, aiming to innovate a category he views as stagnant.
DTC Brand Building
Successfully launched and scaled two direct-to-consumer brands, ZitSticka and Dally, showcasing expertise in building brands from the ground up.
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Career

Work history

9-2024
Co-Founder & Co-CEO
Dally, Inc.
1-2018 - 1-2023
Co-Founder & Co-CEO
ZitSticka
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
University of Technology Sydney
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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