Robert Baker

Pioneer
DISC Type : DIS

Allyship Partner at Rise and Lead Women

London, England, United Kingdom

Overview

Robert Baker is the Founder and CEO of Potentia Talent Consulting, where he advises companies on diversity and inclusion. With a background as a Global Client Director at Mercer and a BA in Economics, he is a recognized speaker and coach. People who have worked with him describe him as inspiring, engaging, and supportive.

Robert is passionate about social causes, serving as an Allyship Partner for organizations like Rise and Lead Women and PWN Dublin, and as Vice Chair for European Women on Boards. He is also an ambassador for HASSL, a social enterprise focused on shifting the responsibility of personal safety from individuals to society.

Unique fact: Robert is a Chartered Companion with the Chartered Management Institute, a distinction held by a select group of top leaders.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Inclusive Leadership
He coaches leaders and delivers keynotes on building inclusive workplaces to unlock the potential of diverse talent.
Male Allyship
Develops and delivers allyship programs for corporate partners of organizations like Rise & Lead Women, focusing on engaging men in D&I initiatives.
Gender Equality
His work with European Women on Boards and other groups is dedicated to advancing women's leadership and representation.

Media Appearances

Robert has no verified media appearances

Work History

9-2025
Allyship Partner at Rise and Lead Women
3-2020
Founder and CEO at Potentia Talent Consulting Limited
8-2025
HASSL Ambassador at HASSL
8-2025
Allyship & Inclusive Leadership Partner at PWN Dublin
9-2023
Vice Chair at European Women on Boards (EWOB)

Education

1974 - 1977
BA (Hons) Economics from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Leadership Designation : Allyship Partner at Rise and Lead Women
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Robert

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are generally fast movers and can take quick decisions
  • Can Robert take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Robert

Personality Compatibility


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