Robert Benbow in

Robert Benbow

Critic · DISC type C
Director of Advertising and Segment Leader - Compact Tractor, New Holland Agriculture at CNH Industrial
📍 New Holland, Pennsylvania, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Director of Advertising and Segment Leader - Compact Tractor, New Holland Agriculture
Job Level
Mid-senior
Location
New Holland, Pennsylvania, United States
Personality Overview

How Robert shows up

ROI Driven
Precise
Information Seeker

They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Robert cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2023
Director of Advertising and Segment Leader - Compact Tractor, New Holland Agriculture
CNH Industrial
11-2021 - 6-2023
Head of Digital Advertising, Integrated Media and Social Media, Vanguard Institutional
Vanguard
10-2020 - 12-2021
Senior Brand Marketing Strategist
Vanguard
12-2018 - 10-2020
Marketing Manager, Escalade and XT6
Cadillac
6-2017 - 10-2020
General Motors - Global Marketing
General Motors
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (M.B.A.)
Duke University - The Fuqua School of Business
Bachelor's Degree
New York University
High School Diploma
Singapore American School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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