Robert Breakey, MD

Energizer
DISC Type : I

Medical Director for IHA Lifestyle Medicine Institute at IHA

Ann Arbor, Michigan, United States

Overview

Robert Breakey is the Chairman of the Board at Integrated Health Associates (IHA) and the Medical Director for the IHA Lifestyle Medicine Institute. A board-certified physician in both Family and Lifestyle Medicine, he specializes in healthcare consulting, quality improvement, and preventive care.

An avid runner, Dr. Breakey personally follows a whole-food, plant-based diet. He is passionate about public speaking and frequently presents to medical groups and the community on the benefits of sustainable lifestyle changes for disease prevention and reversal.

He is a 5th-generation graduate of the University of Michigan Medical School.

Personality Overview

Imaginative

Believer

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Lifestyle Medicine
As the Medical Director for IHA's Lifestyle Medicine Institute, he focuses on preventing and reversing chronic disease through sustainable lifestyle changes.
Plant-Based Nutrition
He is a strong advocate for plant-based diets, speaks on the topic publicly, and incorporates it into his clinical practice and personal life.
Preventive Healthcare
His work centers on empowering patients with tools like nutrition and lifestyle adjustments to proactively manage their health and prevent chronic illness.

Media Appearances

Physical activity is one of the most effective tools for supporting healthy aging – IHA Cares. Featured in Facebook (IHA Cares page)

See Now

Work History

7-2020
Medical Director for IHA Lifestyle Medicine Institute at IHA
7-2019
Chairman Of The Board at PLANT BASED NUTRITION SUPPORT GROUP
2-2018
Board Member at Plant-based Prevention of Disease
3-2006 - 3-2009
IHA Medical Dirctor, Health Plan Relationships at IHA
1-2006
IHA Board Chair at IHA

Education

1974 - 1981
Doctor of Medicine (MD) from University of Michigan
1974 - 1981
BGS from University of Michigan Medical School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Ann Arbor, Michigan, United States Job Level : Mid-senior Designation : Medical Director for IHA Lifestyle Medicine Institute at IHA
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Robert

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Robert take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Robert

Personality Compatibility


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