Robert Ciccone in

Robert Ciccone

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VP, Marketing Down-market Segment at ADP
📍 New York, New York, United States

Robert Ciccone is a results-driven marketing VP at ADP, leading efforts for the small business segment. With a 15-year track record at companies like American Express and ADP, he specializes in digital acquisition, product management, and marketing strategy. Robert is a graduate of both Harvard University and Harvard Law School.

He is passionate about supporting small businesses, demonstrated by his leadership on initiatives like the "Grit & Wisdom" campaign. Robert prioritizes team collaboration and believes in the power of face-to-face interaction to foster a strong team environment. He also values strategic partnerships, highlighting the collaboration between ADP and Fiserv.

His J. D. from Harvard Law School is a distinctive qualification for a marketing executive, providing a unique perspective on compliance and strategy.

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Experience
28 Years
Current Role
VP, Marketing Down-market Segment
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Robert cares about

Small Business Growth
Heads marketing for ADP's small business unit and led the "Grit & Wisdom" campaign to collect and share advice from 18, 000 entrepreneurs.
Marketing Innovation
His career shows a focus on digital innovation, launching new SaaS products at American Express and the award-honored "Grit & Wisdom" campaign at ADP.
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Career

Work history

2018
VP, Marketing Down-market Segment
ADP
12-2016 - 2018
Vice President of Marketing, Compliance Solutions
ADP
2014 - 2016
VP - Chief Marketing & Product Officer, American Express Centurion & Federal Savings Banks
American Express
2012 - 2014
VP - Small Business Marketing
American Express
1-2010 - 2012
VP - Product Management & Marketing, Business Apps
American Express
In the press

Media appearances

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Education
1996 - 1999
J.D.
Harvard Law School
1991 - 1995
A.B.
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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