Robert D'Assisi

CEO / Founder at tawk.to

📍 Lugano, Ticino, Switzerland

Robert DAssisi is the CEO and Founder of tawk. to, a company he co-founded in 2012 to democratize business communications. He believes companies shouldnt have to pay to chat with their own website visitors, which is why the core messaging application is free. The company monetizes its services by offering professional chat agents for hire.

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Experience

14 Years

Current Role

CEO / Founder

Job Level

Leadership

Location

Lugano, Ticino, Switzerland

Personality Overview

How Robert shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Robert cares about

Democratizing Communication

His stated mission for tawk. to is to give all companies, regardless of size, equal access to the best tools for customer interaction, removing paywalls to foster opportunity.

Freemium Business Models

He built tawk. to on a model where the core software is free, generating revenue through value-added services like hiring live agents, a strategy central to his company's growth.

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Career

Work history

8-2011

CEO / Founder

tawk.to

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Robert has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Invite them for a lunch or a drink/coffee

DON'T

Avoid overloading them with too much information

Compliment them about their personality if you get a chance

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When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

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When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

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Negotiating and closing

The secret to closing Robert fast: Relationships and rapport matter to them, but so does the value of the product.

How fast will Robert move? They are not the ones to make fast decisions, even while they stay committed.

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