Robert Johnson

Enthusiast
DISC Type : i

Chief Marketing Officer at SV PARTNERS

Bothell, Washington, United States

Overview

As Chief Marketing Officer at SV PARTNERS, he specializes in creating "on the edge" brand images for technology firms. A Stanford graduate, his experience includes market analytics at Google and product management at AWS, focusing on brand elevation, campaign management, and driving growth through brand awareness.

His core passion is developing genuine yet edgy brand identities for technology companies to make a significant impact on their market presence.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Tech Brand Strategy
He is passionate about creating "genuine but on the edge" brand images for technology firms to drive awareness and growth.
Marketing Analytics
His background at Google involved creating analytical solutions to understand customer acquisition, retention, and lifetime value.
Product Marketing
He has experience providing brand marketing expertise for major product launches at Amazon Web Services (AWS) for products like Polly and Lex.

Media Appearances

Robert has no verified media appearances

Work History

1-2020
Chief Marketing Officer at SV PARTNERS
6-2017 - 12-2019
Sr. Market Analytics Manager at Google
4-2015 - 4-2017
Product Manager at Amazon Web Services (AWS)

Education

2015 - 2017
Marketing/Marketing Management from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bothell, Washington, United States Job Level : Leadership Designation : Chief Marketing Officer at SV PARTNERS
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Robert

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Robert take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Robert

Personality Compatibility


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