Robert Lucas

Inspirer
DISC Type : di

Owner at Growthkit.agency

Nashville, Tennessee, United States

Overview

Robert Lucas is the owner of GrowthKit. agency, where he specializes in LinkedIn marketing for accounting, bookkeeping, and fractional CFO firms. A graduate of Western Kentucky University, he leverages his background in copywriting to help clients transform their profiles into valuable lead-generation channels through authentic, ghostwritten content.


He has successfully helped create over 500 LinkedIn posts for accounting professionals, turning previously inactive profiles into sources for inbound leads and new partnerships.

Personality Overview

Charming & Persuasive

Fast Adopter

Achievment Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

LinkedIn for Accountants
His entire business is dedicated to helping accounting, bookkeeping, and fractional CFO firms use LinkedIn as a primary marketing and lead-generation channel.
Content Strategy
He frequently posts about the importance of having a niche and a clear message to gain traction and build an audience on LinkedIn.
Inbound Lead Generation
A core focus of his work is converting followers into prospects through optimized profiles and consistent posting, emphasizing results beyond vanity metrics.

Media Appearances

Robert has no verified media appearances

Work History

6-2025
Owner at Growthkit.agency
6-2017
Direct Response Copywriter at SVDG, Inc.
1-2017 - 5-2017
Audit Support Professional at KirkpatrickPrice LLC
10-2014 - 1-2017
Technical Writer at KirkpatrickPrice LLC
6-2013 - 5-2014
Freelance Writer at oDesk

Education

2010 - 2014
Bachelor’s Degree from Western Kentucky University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Nashville, Tennessee, United States Job Level : N/A Designation : Owner at Growthkit.agency
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robert take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robert

Personality Compatibility


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