Robert Norum in

Robert Norum

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ABM Consultant at Ice.Blue.Sky
📍 United Kingdom

Robert Norum is a leading Account-Based Marketing (ABM) consultant and trainer with 35 years of experience, specializing in B2B growth for SMEs and established companies. As a Propolis ABM Expert, he develops content and delivers training. Robert holds a BA Honours from the University of Nottingham and is described as a mentor, sounding board, and affable professional.

Referred to as the “Marketing Therapist,” he guides leadership teams in shaping brand propositions and go-to-market strategies.

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Experience
34 Years
Current Role
ABM Consultant
Job Level
Senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robert cares about

ABM Strategy
He is a veteran consultant who advocates for ABM as a primary go-to-market strategy, not just a bolt-on, and has trained over 750 delegates on the topic.
ABM Operating System
He has developed his own model, which he promotes through articles and talks, framing ABM as a strategic growth engine that extends across the entire customer lifecycle.
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Career

Work history

2-2023 - 12-2024
ABM Consultant
Ice.Blue.Sky
9-2022 - 9-2023
ABM Consultant & Trainer
LAW Creative
3-2021 - 7-2021
ABM Consultant
The Marketing Practice
1-2021
Propolis ABM & Growth Expert
B2B Marketing
1-2021
2021/2022/2023/2024 Head Judge – B2B Marketing Awards
B2B Marketing
In the press

Media appearances

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Education
9-1980 - 7-1983
BA Honours
University of Nottingham
1975 - 1980
Education details unavailable
Wellingborough School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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