Robert Segat

Questioner
DISC Type : c

Equity Partner at Strategic Digital Marketing

Suwanee, Georgia, United States

Overview

Robert is an Equity Partner at Strategic Digital Marketing, leveraging extensive experience in telecommunications, analytics, and cloud solutions from senior roles at companies like IBM. Colleagues describe him as a consummate professional, a great organizer, and an exceptional communicator. He holds a Bachelor of Business Administration from Pittsburg State University.

He has provided international consulting services to top telecom operators in the US, Asia-Pacific, Japan (APJ), and Europe, the Middle East, and Africa (EMEA).

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Telecom Analytics
His career is built on network, care, and marketing analytics for major telecom carriers, with specific expertise in IBM's analytics portfolio to drive business solutions.
Digital Marketing
In his current role as an Equity Partner, he focuses on lead generation, social media marketing, and website management to increase client sales.
Cloud & On-Premise Solutions
He has deep experience developing and selling creative solutions for both cloud and on-premise platforms that expose insights from customer and network data.

Media Appearances

Robert has no verified media appearances

Work History

7-2017
Equity Partner at Strategic Digital Marketing
6-2011 - 6-2017
Senior Business Development Executive at IBM
3-2005 - 6-2011
Program Director - Telecom Industry Marketing and Solutions at Teradata
1999 - 2003
Vice President - Revenue Operations at Birch Telecom
1-1995 - 6-1999
Telecom Business Consultant at TMNG

Education

1970 - 1974
Bachelor of Business Administration (B.B.A.) from Pittsburg State University

More Information

Social Presence :

Prographics :

Exp : 48 Location : Suwanee, Georgia, United States Job Level : N/A Designation : Equity Partner at Strategic Digital Marketing
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Robert

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Robert take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Robert

Personality Compatibility


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