Robert Small

Collaborator
DISC Type : is

President & Co-Founder at Miniclip

Neuchâtel, Switzerland

Overview

Robert Small is the President and Co-Founder of Miniclip, a global gaming company he established in 2001 with a £40, 000 investment. He has since guided the company from a pioneering web-based platform to a mobile gaming leader reaching 400 million monthly active users. He holds a BA (Hons) from the University of Gloucestershire.

Outside of work, Robert is a dedicated philanthropist and patron for Make-A-Wish UK. He recently ran the London Marathon, leading a team that raised over £56, 000 for the charity. He has a lifelong passion for gaming, which started with a love for classic games on the ZX Spectrum as a teenager.

Unique fact: Robert and his co-founders first viral hit was a simple game called "Dancing Bush, " which attracted over 2 million players within a month.

Personality Overview

Fair-minded

Consensus Builder

Good Listener

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Digital Gaming
As a co-founder of Miniclip, he has been a key figure in the online and mobile gaming industry for over two decades, driven by a personal passion for games.
Entrepreneurial Journey
He co-founded Miniclip right after university, successfully growing it from a small startup into one of the world's largest digital games companies.
Philanthropy & Fundraising
He is a patron for Make-A-Wish® UK and actively participates in fundraising, including running the London Marathon to support the charity's mission for critically ill children.

Media Appearances

Interview with Miniclip President and Founder Rob Small. Featured in Neon River

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Interview with Rob Small, Miniclip CEO. Featured in The Guardian

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How Rob Small, Founder and CEO of Miniclip, built a multi‑million .... Featured in YouTube

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Work History

1-2020
President & Co-Founder at Miniclip
1-2001 - 1-2020
CEO at Miniclip

Education

BA (Hons) from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 25 Location : Neuchâtel, Switzerland Job Level : Leadership Designation : President & Co-Founder at Miniclip
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Robert

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Robert take some risk or not?

  • It is unlikely that they will take many risks.

You And Robert

Personality Compatibility


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