Roberto Fernandes in

Roberto Fernandes

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CEO at Fator | Performance Driven Marketing
📍 Porto Alegre, Rio Grande do Sul, Brazil

Roberto Fernandes is the CEO of Fator. ag, a firm focused on performance marketing and AI for businesses. With experience in the internet market since the dot-com bubble of 2000, he specializes in Search Engine Marketing (SEM) and holds certifications in Google Analytics and AdWords.

He has an enduring professional passion for user-centered interfaces, focusing on usability and aesthetics throughout his career. His recent focus is on the practical application of AI and evolving web analytics platforms to drive business results and performance.

Robertos career began during the web 1. 0 era, giving him a unique perspective on the internets evolution.

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Experience
17 Years
Current Role
CEO
Job Level
Leadership
Location
Porto Alegre, Rio Grande do Sul, Brazil
Personality Overview

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Priorities

Topics Roberto cares about

AI in Business
His company and professional title explicitly focus on leveraging AI for business. He actively discusses AI's real-world impact on the job market and its underlying costs.
Google Ads Changes
He frequently posts analyses of tactical Google Ads updates, such as changes to audience minimums for remarketing and issues with automatically re-enabled keywords.
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Career

Work history

1-2009
CEO
Fator | Performance Driven Marketing
In the press

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Education

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Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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