Roberto Fernandes

Questioner
DISC Type : c

CEO at Fator | Performance Driven Marketing

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Roberto Fernandes is the CEO of Fator. ag, a firm focused on performance marketing and AI for businesses. With experience in the internet market since the dot-com bubble of 2000, he specializes in Search Engine Marketing (SEM) and holds certifications in Google Analytics and AdWords.

He has an enduring professional passion for user-centered interfaces, focusing on usability and aesthetics throughout his career. His recent focus is on the practical application of AI and evolving web analytics platforms to drive business results and performance.

Robertos career began during the web 1. 0 era, giving him a unique perspective on the internets evolution.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

AI in Business
His company and professional title explicitly focus on leveraging AI for business. He actively discusses AI's real-world impact on the job market and its underlying costs.
Google Ads Changes
He frequently posts analyses of tactical Google Ads updates, such as changes to audience minimums for remarketing and issues with automatically re-enabled keywords.
Web Analytics Evolution
Tracks and explains significant updates in analytics platforms, such as the reintroduction of conversion attribution analysis in GA4, which he notes is critical for media professionals.

Media Appearances

Roberto has no verified media appearances

Work History

1-2009
CEO at Fator | Performance Driven Marketing

Education

Roberto has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Leadership Designation : CEO at Fator | Performance Driven Marketing
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roberto

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roberto take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Roberto

Personality Compatibility


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