Roberto Fernandez, CIMA®, CPFA

Wildcard
DISC Type : sci

International Wealth Management Advisor, Senior Vice President at Merrill Lynch Wealth Management

Miami, Florida, United States

Overview

Roberto is a Senior Vice President and International Wealth Advisor at Merrill Lynch with over 30 years of experience in finance and wealth management. A graduate of the University of Puerto Rico, he holds CIMA® and Certified Plan Fiduciary Advisor designations, focusing on high-net-worth clients and business owners.

He emphasizes a holistic approach to wealth management, believing it extends far beyond just investment portfolios to encompass a clients entire financial well-being. He is interested in the Miami business community and serves as a member of the Greater Miami Chamber of Commerce.

He guides clients by focusing on the "7 unanswered questions" central to planning for their next stage of life.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

International Wealth Management
His official title and specialty is International Wealth Management Advisor, focusing on global high-net-worth individuals and families.
Holistic Financial Planning
He states that managing wealth extends significantly beyond investment portfolios and focuses on the total financial well-being of his clients.
Fiduciary Responsibility
He holds a Certified Plan Fiduciary Advisor (CPFA) designation, indicating a focus on acting in the best interest of his clients.

Media Appearances

Roberto has no verified media appearances

Work History

10-2007
International Wealth Management Advisor, Senior Vice President at Merrill Lynch Wealth Management
2-2002 - 10-2007
Senior Vice President at Smith Barney

Education

8-1980 - 5-1983
Bachelor's Degree from University of Puerto Rico, Río Piedras

More Information

Social Presence :

Prographics :

Exp : 23 Location : Miami, Florida, United States Job Level : Leadership Designation : International Wealth Management Advisor, Senior Vice President at Merrill Lynch Wealth Management
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Roberto

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Roberto take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Roberto

Personality Compatibility


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