Robin Ajder

Captain
DISC Type : DS

Head of Commercial Performance & Development at Mer

London, England, United Kingdom

Overview

Robin Ajder is the Head of Commercial Performance & Development at Mer, specializing in e-mobility growth through M&A and strategic partnerships. A certified PRINCE2® Practitioner, he is described by colleagues as resilient, detail-oriented, and focused. He excels at turning complex commercial strategy into tangible revenue growth.

Outside of his direct responsibilities, Robin demonstrates a strong commitment to workplace well-being, holding a certification as a Qualified Mental Health First Aider. His professional interests also extend to following major technology and consulting firms like IBM and Accenture.

He played a pivotal role in the rapid mobilization of the Dragons Heart COVID-19 Hospital in Cardiff, managing a large-scale, high-stakes project.

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

EV Charging Growth
His entire recent career at Mer and Pod Point has been dedicated to expanding the EV charging infrastructure and market share across Europe through strategic initiatives.
M&A Strategy
He leads the full mergers and acquisitions lifecycle, from origination and financial modeling to due diligence, negotiation, and post-merger integration to drive commercial growth.
Business AI Adoption
He has shown a public interest in the practical application of AI, highlighting a 'no nonsense' approach for businesses to assess and leverage AI opportunities.

Media Appearances

Robin has no verified media appearances

Work History

10-2024
Head of Commercial Performance & Development at Mer
10-2022 - 10-2024
Senior Manager - Business and Partnerships Development at Mer
6-2020 - 10-2022
Senior Business Development Manager at Pod Point Ltd.
9-2018 - 6-2020
National Transformation Manager at Mitie
9-2017 - 9-2018
Business Excellence Manager at Mitie

Education

2014 - 2015
Master of Science (MSc) from University of Leicester
2009 - 2013
BA Business and Marketing from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Commercial Performance & Development at Mer
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robin

Personality Compatibility


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