Robin Hjärtström

Observer
DISC Type : ic

Digital Marketer at Länsförsäkringar Östgöta

Greater Linköping Metropolitan Area, Sweden

Overview

Robin is a Digital Marketer at Länsförsäkringar with a background as an Art Director and co-owner of a communications agency. He focuses on developing insight-driven strategies for communication and brand development, informed by his recent education from Berghs School of Communication. His expertise spans from strategic planning to hands-on content production.

He was previously the co-owner and Art Director for the communications agency Kreativ Kraft i Linköping AB.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Insight-Driven Strategy
Completed a course in Insight-Driven Strategy at Berghs School of Communication in 2022 to better understand the foundation of communications solutions.
Brand Development
His background as an Art Director and his recent education show a clear focus on the strategic work required to build successful brands.
Consumer Behavior
Expressed a specific interest in understanding the behavioral patterns and drivers that influence target audiences.

Media Appearances

Robin has no verified media appearances

Work History

3-2021
Digital Marketer at Länsförsäkringar Östgöta
9-2017 - 12-2020
Marketing Coordinator at REIREI
6-2015 - 2-2018
AD - Partner at Kreativ Kraft i Linköping AB
2010 - 6-2015
AD at Kreativ Kraft i Linköping AB
8-2009 - 2011
Creative and Manager at Youngblood

Education

9-2022 - 11-2022
Insiktdriven Strategi from Berghs School of Communication
2006 - 2008
Art Director from Mediability/Learningpartner

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Linköping Metropolitan Area, Sweden Job Level : N/A Designation : Digital Marketer at Länsförsäkringar Östgöta
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Robin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Robin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Robin

Personality Compatibility


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