Robson Lima

Critic
DISC Type : C

Quality Coordinator at ZF LIFETEC

Limeira, São Paulo, Brazil

Overview

Robson is a Quality Coordinator at ZF LIFETEC with 20 years of experience in the automotive industry, specializing in quality engineering and process improvement. He holds a degree in Management and Quality Engineering from Escola Politécnica da USP. Colleagues describe him as a high-performing team player with strong technical competence.

Outside of work, Robson appears to value new experiences and travel. He fondly recalls his first trip outside of Brazil to the United Kingdom as a student, describing it as an enchanting and curiosity-filled journey that left a lasting impression on him.

He is actively strengthening his problem-solving skills, recently completing Six Sigma for Manufacturing training.

Personality Overview

Negotiator

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Quality Management
His entire career is focused on quality engineering, with expertise in tools like FMEA, PPAP, APQP, and Six Sigma.
Leadership & Communication
Recently participated in his company's Leadership Convention and led a communication session to share key quality indicators with the operations team.
Process Improvement
His work focuses on developing process improvements from product development to launch, utilizing root cause analysis and problem-solving tools.

Media Appearances

Robson has no verified media appearances

Work History

2-2024
Quality Coordinator at ZF LIFETEC
2-2024 - 6-2024
Quality Coordinator at ZF Group
1-2020 - 2-2024
Quality Engineer at ZF Group
8-2016 - 12-2019
Process and Quality Analist at ZF Group

Education

2015 - 2018
Management/Industrial Engineering from Universidade Federal do ABC
2-2021 - 12-2022
Management and Quality Engineering from Escola Politécnica da USP

More Information

Social Presence :

Prographics :

Exp : 9 Location : Limeira, São Paulo, Brazil Job Level : Junior Designation : Quality Coordinator at ZF LIFETEC
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Insights For Selling To Robson

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robson is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Robson

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Robson move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robson take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robson

Personality Compatibility


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