Robyn Blackburn

Observer
DISC Type : ci

Director Global Commercial Strategy at Kite Pharma

Santa Monica, California, United States

Overview

Robyn has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Robyn has no verified topics they care about

Media Appearances

Robyn has no verified media appearances

Work History

5-2021
Director Global Commercial Strategy at Kite Pharma
1-2019 - 5-2021
Associate Director, Global Marketing at AbbVie
4-2016 - 11-2018
Associate Director, Global Marketing at Celgene
6-2014 - 3-2016
Senior Product Manager, Global Marketing at Celgene
1-2012 - 6-2014
Manager, Strategic Marketing, Asia Pacific at Celgene

Education

1993 - 1995
Bachelor of Pharmacy from Monash University
1987 - 1992
Education details unavailable from Sacre Coeur Independent Girls School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Santa Monica, California, United States Job Level : Mid-senior Designation : Director Global Commercial Strategy at Kite Pharma
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Insights For Selling To Robyn

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robyn is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Robyn

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Robyn move?

  • They like to analyze well and then make their decisions.
  • Can Robyn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Robyn

Personality Compatibility


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