Rochelle Crunk
Login to view DISC.Rochelle Crunk is the founder of Almanza Innovations LLC and the inventor of the patent-pending DualPresence system. She specializes in OEM-integrated vehicle perception architecture designed to improve the visual recognition of narrow-profile vehicles like motorcycles, stemming from her roots in the Detroit automotive region.
Her work is driven by personal experience, including living with a visual impairment (amblyopia) until age 18 and being involved in a car-motorcycle collision. These events gave her a profound understanding of the gap between seeing and perceiving, fueling her passion for solving this real-world problem.
Unique fact: Growing up with a visual limitation made her keenly aware of how the brain interprets what it sees, which directly informs her invention.
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