Rochelle Crunk

Go-getter
DISC Type : d

Founder & Inventor | Vehicle Perception Systems at Almanza Innovations LLC

Delray Beach, Florida, United States

Overview

Rochelle Crunk is the founder of Almanza Innovations LLC and the inventor of the patent-pending DualPresence system. She specializes in OEM-integrated vehicle perception architecture designed to improve the visual recognition of narrow-profile vehicles like motorcycles, stemming from her roots in the Detroit automotive region.

Her work is driven by personal experience, including living with a visual impairment (amblyopia) until age 18 and being involved in a car-motorcycle collision. These events gave her a profound understanding of the gap between seeing and perceiving, fueling her passion for solving this real-world problem.

Unique fact: Growing up with a visual limitation made her keenly aware of how the brain interprets what it sees, which directly informs her invention.

Personality Overview

Self-Confident

Vision Oriented

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Vehicle Perception
As the inventor of the DualPresence system, her primary focus is on solving how drivers perceive and visually classify other vehicles, especially motorcycles, to prevent accidents.
Motorcycle Safety
Motivated by high fatality rates and a formative personal accident, she is dedicated to improving the conspicuity of motorcycles through spatial configuration rather than just brightness.
OEM Integration
Her work specifically targets integration into vehicle platform design language, creating a stable recognition layer for automakers rather than focusing on aftermarket solutions.

Media Appearances

Rochelle has no verified media appearances

Work History

12-2025
Founder & Inventor | Vehicle Perception Systems at Almanza Innovations LLC
10-2021 - 1-2025
Founder & Product Designer — Wags Wipes & Bags at Wags Wipes and Bags LLC
1-2012 - 12-2025
Real Estate Asset Manager (Private Portfolio) at Private Portfolio Holdings
1-2005 - 1-2015
Title: Founder & Product Developer — Doggie Delicious at Doggie Delicious Dog Deli

Education

Rochelle has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Delray Beach, Florida, United States Job Level : Leadership Designation : Founder & Inventor | Vehicle Perception Systems at Almanza Innovations LLC
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Insights For Selling To Rochelle

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rochelle is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rochelle

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rochelle move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rochelle take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rochelle

Personality Compatibility


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