Rodrigo Orellana in

Rodrigo Orellana

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Head, Marketing, International Banking at Scotiabank
📍 Santiago Metropolitan Area, Chile

Rodrigo Orellana is the Vice President of International Marketing at Scotiabank, leading strategy across more than 15 countries. An MBA graduate from the Universidad de Chile, he is a seasoned executive in digital marketing, brand building, and growth strategies. Colleagues and partners describe him as "data-driven" and "forward-thinking. "

Beyond his corporate role, Rodrigo is deeply passionate about education. He serves as a postgraduate professor and academic director for marketing programs at leading universities in Latin America. He is a firm believer in continuous learning and has been a key figure in industry associations, promoting best practices.

Interesting fact: In his first year as a professional, he became one of Chiles earliest digital marketing experts by earning 15 different Google certifications.

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Experience
5 Years
Current Role
Head, Marketing, International Banking
Location
Santiago Metropolitan Area, Chile
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rodrigo cares about

Marketing Education
He is a postgraduate professor and academic director, stating that he is passionate about teaching and developing future industry leaders.
AI in Marketing
He views Artificial Intelligence as the next marketing revolution, comparable to the rise of digital, and advocates for its immediate adoption to stay competitive.
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Career

Work history

10-2024
Head, Marketing, International Banking
Scotiabank
10-2022 - 9-2024
Director, Marketing & Loyalty Ecosystem
Scotiabank
8-2020 - 9-2022
Director, Marketing
Scotiabank
6-2021 - 4-2025
Director (Board member)
Anda Avisadores
3-2022 - 7-2024
Presidente Círculo de Marketing Digital
Anda Avisadores
In the press

Media appearances

Marketers ANDA 2024: Rodrigo Orellana | Scotiabank. Featured in YouTube
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Rodrigo Orellana fue ascendido por Scotiabank. Featured in Marketers by AD Latina
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Education
3-2025 - 12-2026
Master in Marketing Management
Universidad Adolfo Ibáñez
2019 - 2020
Master of Business Administration
Universidad de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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