Rodrigo Santos in

Rodrigo Santos

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CEO - North America at Maksiwa International Inc.
📍 Miami-Fort Lauderdale Area, United States

As the CEO for North America at Maksiwa International, Rodrigo Santos leverages over two decades of experience in FMCG and engineering to drive revenue and coach top teams. With an MBA from FGV, he is known for his customer-centric approach. Colleagues describe him as strategic, proactive, and possessing a "tremendous amount of expertise. "

Rodrigo is deeply engaged with the woodworking industry, attending global trade fairs like LIGNA to connect with partners and customers. His focus is on helping woodworkers realize their dreams through technology and machinery, reflecting a passion for the craft and its community.

He is the winner of a global leadership award from Mars for "Line Manager Excellence - Make the Difference. "

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Experience
27 Years
Current Role
CEO - North America
Job Level
Leadership
Location
Miami-Fort Lauderdale Area, United States
Personality Overview

How Rodrigo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rodrigo cares about

Woodworking Community
Actively engages with the woodworking industry by attending global trade fairs like LIGNA and promoting his company's presence at events like the Midwest Tool Expo.
Customer-Centric Growth
His leadership philosophy is built on an unwavering dedication to a customer-centric approach, which he instills in his teams throughout the entire sales cycle.
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Career

Work history

6-2019
CEO - North America
Maksiwa International Inc.
3-2017 - 5-2019
Sales Director- North America
Maksiwa International Inc.
8-2015 - 2-2017
Business Strategy Consultant
Maksiwa International Inc.
3-2013 - 7-2015
National Business Development Manager
Mars
4-2011 - 2-2013
National Retail Sales Operation Manager
Mars
In the press

Media appearances

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Education
2008 - 2010
MBA
FGV - Fundação Getulio Vargas
2001 - 2006
Bacharel
Universidade do Vale do Itajaí
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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