Rogier Van den Heuvel

Critic
DISC Type : C

Chief Executive Officer (CEO) at Kees de Boekhouder

The Randstad, Netherlands

Overview

Rogier van den Heuvel is a senior technology executive with over 25 years of experience leading growth in SaaS, FinTech, and eCommerce businesses. As CEO of Kees de Boekhouder, he leads the fast-growing bookkeeping-as-a-service provider. He holds an MSc from the University of Amsterdam and has completed a business course at INSEAD.

Outside of his executive career, Rogier has a keen interest in personal pursuits and aesthetics. He is a certified advanced open water scuba diver and holds several Dutch wine certifications (SDEN). He and his partners historic 1910 home in Haarlem was recently featured in an interior design magazine.

Unique fact: Rogier is a certified PADI Advanced Open Water Diver, reflecting a passion for underwater exploration.

Personality Overview

Information Seeker

Precise

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Fintech & SaaS
Currently CEO of a bookkeeping-as-a-service platform and previously led Visma | yuki, a fintech SaaS company, showcasing deep expertise in this sector.
Scaling Businesses
His career is defined by leadership roles in high-growth, private equity-backed tech companies. His recent hiring focus is on sales, marketing, and partnership roles to fuel growth.
Freelancer Economy
His company, Kees de Boekhouder, specifically serves freelancers, and he actively promotes partnerships with other platforms in the freelance ecosystem.

Media Appearances

Rogier has no verified media appearances

Work History

11-2024
Chief Executive Officer (CEO) at Kees de Boekhouder
Managing Director (Ad Interim) Actacom at Your.Cloud (Formerly TSH)
Board Member at Therapieland
Chairman of the Board at MyOnlineStore
Managing Director at Visma | yuki

Education

1990 - 1996
Master of Science (MSc) from University of Amsterdam
2000 - 2000
Business course from INSEAD

More Information

Social Presence :

Prographics :

Exp : 1 Location : The Randstad, Netherlands Job Level : Leadership Designation : Chief Executive Officer (CEO) at Kees de Boekhouder
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Insights For Selling To Rogier

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rogier is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rogier

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rogier move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rogier take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rogier

Personality Compatibility


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