Rohini Dhowan in

Rohini Dhowan

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Senior Director- Digital Sales and Client Experience Transformation at Simplii Financial
📍 Canada

Rohini Dhowan is a growth leader at Simplii Financial, focusing on MarTech integration, performance marketing, and digital client experience transformation. With a long career in banking at both Simplii and CIBC, she has a demonstrated history of driving profitability and leading strategic initiatives. She holds a Bachelor of Business Administration from Western University.

Passionate about people development, Rohini actively fosters team growth and coaching. She has also shown a commitment to female empowerment, having been involved in forums for women to learn from one another on their financial and entrepreneurial journeys, particularly in connection with International Womens Day.

She recently participated in a fireside chat hosted by IBM Canada to discuss the integration of AI in the banking industry.

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Experience
19 Years
Current Role
Senior Director- Digital Sales and Client Experience Transformation
Job Level
Senior
Location
Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rohini cares about

AI in Banking
Participated in a fireside chat with IBM Canada on AI integration in banking and shared insights from the Adobe Summit on the topic.
Digital Transformation
Her current role is Senior Director of Digital Sales and Client Experience Transformation, indicating a primary focus on evolving the bank's digital offerings.
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Career

Work history

9-2025
Senior Director- Digital Sales and Client Experience Transformation
Simplii Financial
7-2021 - 9-2025
Senior Director- Deposits and Investments Product Management and Growth
Simplii Financial
2-2020 - 7-2021
Director- Product and Client Growth
Simplii Financial
11-2016 - 2-2020
Director Marketing Communications
CIBC
8-2013 - 10-2016
Senior Manager- Marketing Communications
CIBC
In the press

Media appearances

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Education
2002 - 2004
Bachelor of Business Administration (BBA)
Western University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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