Rohit Satija

Questioner
DISC Type : c

CEO & MD at Squib Factory Private Limited

Delhi, India

Overview

Rohit Satija is a hands-on entrepreneur managing multiple active ventures in digital marketing, EdTech, software, and printing. As CEO & MD of Squib Factory, he leads digital strategy, while also founding Divine Papers and Divergent Foodworks. He holds a Bachelors degree from Delhi University.

Beyond his business pursuits, Rohit is deeply involved in social work, identifying as a social entrepreneur. He actively collaborates with several NGOs, including Antarkranti, SAM Workshops, Manthan, and Sanjeevika, to drive meaningful impact and contribute to community betterment.

He is a bootstrapped founder who has successfully launched and runs several distinct businesses concurrently across completely different industries.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Impact-Driven Ventures
He identifies as a social entrepreneur, running multiple businesses while also collaborating with numerous NGOs to create a meaningful social impact.
Startup Scaling
As a mentor and investor, he believes startups fail by not building systems that handle 10x demand without 10x resources, a key distinction from simple growth.
Future of Work
He champions remote work as the new operating model for companies, believing it is essential for winning the talent war by accessing a global talent pool.

Media Appearances

Rohit has no verified media appearances

Work History

4-2019
CEO & MD at Squib Factory Private Limited
5-2018
Founder & CEO at Divergent Foodworks
8-2015
Founder at M/S Divine Papers

Education

2011 - 2014
Bachelor’s Degree from Delhi University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Delhi, India Job Level : Leadership Designation : CEO & MD at Squib Factory Private Limited
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rohit

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rohit take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rohit

Personality Compatibility


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