Roman Walther in

Roman Walther

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Managing Partner at digital advisory
📍 Vienna, Vienna, Austria

Roman is the Managing Partner at digital advisory, where he transforms B2B marketing teams into digital revenue-drivers using AI and automation. With over 20 years of experience, he is a lecturer in Customer Experience Management at the University for Continuing Education Krems. Colleagues describe him as strategic, creative, and proactive.

Roman is a passionate community builder who co-founded LinkedIn Local Vienna. He created this event series to provide a much-needed networking platform for B2B marketing and sales experts in Vienna to connect and exchange knowledge, growing the community to over 350 members.

Unique fact: He actively questions why Austrian companies lag in adopting Account-Based Marketing, noting over 90% of US B2B firms use it while very few in Austria do.

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Experience
15 Years
Current Role
Managing Partner
Location
Vienna, Vienna, Austria
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roman cares about

Account-Based Marketing
Advocates for a practical "ABM Quickstart" approach. He frequently speaks on leveraging AI-powered strategies to activate key accounts efficiently.
AI in B2B Marketing
Focuses on implementing hands-on AI solutions like content engines and data-driven sales plays, rather than just discussing theoretical digital transformation.
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Career

Work history

1-2018
Managing Partner
digital advisory
10-2024
Host & Event Organizer
LinkedIn Local Vienna
8-2018 - 10-2020
Lead Kettenbruck
Austrian Federal Computing Centre
1-2016 - 12-2017
Head of Multichannel Strategy for AT & CH
The Janssen Pharmaceutical Companies of Johnson & Johnson
3-2014 - 10-2015
Associate Creative Director
FFW
In the press

Media appearances

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Education
2007 - 2009
Master of Arts in Public Communication
University of Vienna
1999 - 2004
Master of Arts (MA)
FHV - Vorarlberg University of Applied Sciences
1998 - 1999
Magister
FHV - Vorarlberg University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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