Duncan White

Examiner
DISC Type : cs

Member of the Global Board at Digital Advisory at Digital Advisory

United Kingdom

Overview

Duncan is a senior communications professional at AtlasEdge, specializing in building leadership profiles and managing corporate reputation. He contributes to industry strategy as a Data Centre Council Member at techUK and holds a CIPR Diploma in Public Relations from the University of East Anglia.

Based on his public commentary, Duncan is a collaborative leader who values listening and amplifying the insights of others. He actively engages in industry discussions, highlighting positive market outlooks and the importance of leaning into important debates.

In 2015, he was named one of the sectors brightest young stars in PR Week Magazines prestigious "30 Under 30" list.

Personality Overview

Status Quo Seeker

Overcautious

Unexpressive

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Infrastructure
His career is focused on the data centre industry at AtlasEdge, and he helps shape strategy through his role on techUK's Data Centres Council.
Leadership Communications
His professional profile explicitly states that he specializes in building leadership profiles and managing executive reputations.
European Tech Growth
He engages with European trade commissioners and comments on the continent's pivotal role and positive government visions for its tech markets.

Media Appearances

Duncan has no verified media appearances

Work History

3-2026
Member of the Global Board at Digital Advisory at Digital Advisory
1-2026
Data Centre Council Member at techUK
6-2021
Senior Director, Communications & Marketing at AtlasEdge
7-2016 - 6-2021
Director, Internal Communication at Liberty Global
5-2016 - 7-2016
Senior Communications Consultant at Worldpay

Education

2008 - 2009
MA from University of East Anglia
2005 - 2008
BA (1st Class Hons) from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Senior Designation : Member of the Global Board at Digital Advisory at Digital Advisory
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Duncan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Duncan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Duncan

Personality Compatibility


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