Romy LAI

Enigma
DISC Type : dci

Francophone Settlement Support Agent at Saint John Newcomers Centre

Canada

Overview

Romy Lai is the founder of Sweet Vanilla, a bakery that blends French elegance with the flavors of her native Madagascar. A graduate of NEOMA Business School, she pivoted from non-profit work and retail management to launch her passion project, which began at local farmers markets.

Originally from Antalaha, Madagascar, a renowned vanilla-producing region, Romys background deeply influences her culinary creations. Before becoming an entrepreneur, she worked in newcomer settlement in Saint John, a city she chose for its welcoming environment to raise a family. Her favorite colors include pink, red, gold, and royal blue.

Unique fact: The name "Sweet Vanilla" is a tribute to her hometown and her father, who worked in the vanilla fields.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Entrepreneurship
Successfully transitioned from a career in non-profits and retail to found her own thriving bakery, starting from a farmers' market stall.
Culinary Heritage
Passionate about sharing her culture by combining the French and Malagasy influences from her upbringing into her baking.
Newcomer Support
Previously worked as a settlement agent, helping newcomers adjust to life in Saint John, showing a dedication to community building.

Media Appearances

Romy has no verified media appearances

Work History

7-2019 - 6-2020
Francophone Settlement Support Agent at Saint John Newcomers Centre
6-2019 - 12-2023
Executive Financial Administrator | Fund Development Officer at PRUDE Inc.
5-2019
Founder at Sweet Vanilla
3-2017 - 1-2018
Agente d'établissement - Concentration francophone at Saint John Multicultural & Newcomers Resource Ctr.
3-2017 - 1-2018
Settlement Agent - Francophone concentration at Saint John Multicultural & Newcomers Resource Ctr.

Education

2008 - 2012
Master of Science in Management from NEOMA Business School
2010 - 2010
Entrepreneurship from Universidade Católica Portuguesa

More Information

Social Presence :

Prographics :

Exp : 8 Location : Canada Job Level : Leadership Designation : Francophone Settlement Support Agent at Saint John Newcomers Centre
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Insights For Selling To Romy

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Romy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Romy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Romy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Romy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Romy

Personality Compatibility


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