Ron Merritt

Initiator
DISC Type : Di

Chief Revenue Officer at Site Impact

Charlotte Metro, United States

Overview

Ron has no verified overview

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Ron has no verified topics they care about

Media Appearances

Ron has no verified media appearances

Work History

4-2026
Chief Revenue Officer at Site Impact
11-2019 - 4-2026
Chief Revenue Officer Hearst CT Media Group / Local Edge / Albany Times Union at Hearst
3-2018 - 10-2019
Chief Revenue Officer (CRO) at Spectrio
8-2013 - 3-2018
SVP of Sales at Hearst
7-2012 - 8-2013
President Townsquare Interactive at Townsquare Interactive

Education

Bachelor of Arts from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 18 Location : Charlotte Metro, United States Job Level : Leadership Designation : Chief Revenue Officer at Site Impact

Interested in

Sports

Baseball

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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ron

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ron take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ron

Personality Compatibility


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