Ron Ybarra

Questioner
DISC Type : c

President/GM at Aqua Source, Inc.

Elk Grove, California, United States

Overview

Ron Ybarra is the President and GM of Aqua Source, Inc. , with 38 years of experience in water treatment applications. A graduate of California State University, Fullerton, he is a respected expert in the commercial aquatics industry, known for his leadership and extensive background in sales and marketing.

Ron is passionate about elevating industry standards through education. He is a hands-on instructor who enjoys creating "lightbulb moments" for his students. His commitment is evident in his active participation in industry events like the CPRS conference, where he connects with fellow professionals.

For the past 20 years, he has been a dedicated Certified Pool Operator (CPO) instructor, helping countless professionals advance in their careers.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Aquatics Education
As a CPO instructor for 20 years, he has a stated passion for bringing real-world experience to the classroom to help students reach new levels.
Water Treatment
He has built a 38-year career in various water treatment applications, co-founding Aqua Source to provide commercial pool equipment and chemical systems.
Industry Networking
He actively participates in professional organizations and events, such as those hosted by the CPRS, to engage with the aquatics community.

Media Appearances

Horizon Commercial Pool Supply Acquires Aqua Source, Inc.. Featured in PrivSource

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Generational Group Advises Aqua Source, Inc. in its Sale to Horizon Commercial Pool Supply, a Portfolio Company of Northrim Horizon. Featured in FinancialContent (BizWire)

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Work History

8-1995
President/GM at Aqua Source, Inc.
7-1985 - 8-1995
Vice President of Sales and Marketing at All Pure Chemical Company/Pioneer Chlor-Alkali
7-1982 - 7-1985
Territory Sales Manager at Mckesson Chemical

Education

1-1978 - 5-1982
Business Administration and Management from California State University, Fullerton
9-1975 - 5-1977
Biology/Biological Sciences from Mt. San Antonio College

More Information

Social Presence :

Prographics :

Exp : 43 Location : Elk Grove, California, United States Job Level : N/A Designation : President/GM at Aqua Source, Inc.
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ron take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ron

Personality Compatibility


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