Roos Brugman

Critic
DISC Type : C

Value Proposition Architect | Marketingstrateeg at Allianz

Berkel en Rodenrijs, South Holland, Netherlands

Overview

Roos Brugman is a B2B Marketing Strategist and Value Proposition Architect at Allianz with a Masters degree from NCOI Opleidingen. She has deep expertise in the full marketing spectrum, from strategy and product development to digital lead generation. People who have worked with her describe her as creative, assertive, and a responsible team player.

She appears to be a strong advocate for her professional network, frequently sharing posts to recommend former colleagues for new roles and to help students with their academic research. This demonstrates a collaborative and supportive nature, focused on helping others in their careers.

Roos combines corporate leadership, having managed a marketing and communications team of nine at Rabobank, with direct entrepreneurial experience from founding her own firm.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Value Proposition Design
Her current role as a Value Proposition Architect at Allianz involves defining market strategy and developing customer journeys for the B2B insurance market in the Netherlands.
B2B Marketing Strategy
Her entire career has focused on strategic B2B marketing, including CRM, customer journey mapping, lead generation, and analytics for major firms like Rabobank and Baker Tilly.
Team Leadership
She has a background in direct leadership, having managed teams of up to nine people, and promotes content related to team development and management.

Media Appearances

Roos has no verified media appearances

Work History

5-2022
Value Proposition Architect | Marketingstrateeg at Allianz
5-2021 - 4-2022
Marketing Strateeg B2B at Rotterdam Partners
9-2014 - 5-2021
Senior Marketeer at Baker Tilly Nederland
1-2012 - 1-2014
Ondernemer at Klant en Groei
6-2010 - 10-2011
Manager Marketing, Communicatie & Cooperatie at Rabobank Drechtsteden

Education

10-2019 - 7-2023
Master from NCOI Opleidingen
2012 - 2012
Online Marketing from Lectric

More Information

Social Presence :

Prographics :

Exp : 14 Location : Berkel en Rodenrijs, South Holland, Netherlands Job Level : Mid-senior Designation : Value Proposition Architect | Marketingstrateeg at Allianz
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Insights For Selling To Roos

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roos is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Roos

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Roos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roos

Personality Compatibility


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