Rosario H.

Trailblazer
DISC Type : DI

Strategic Campaign Marketing Manager at Roundstone

Greater Cleveland, United States

Overview

Rosario is a strategic B2B marketing leader with over a decade of experience driving double- and triple-digit ROI for companies like Roundstone, Medical Mutual, and Aflac. Described by peers as a "results-minded marketing powerhouse, " she is a DMA Certified Marketing Professional and a graduate of Texas A&M International University.

Outside of her professional focus, Rosario shares relatable insights into her life as a working parent and her experiences as a non-native English speaker. Fluent in Spanish, she brings a multinational perspective and a sense of humor to her experiences navigating corporate life.

Interesting fact: English is her second language, and she once shared a humorous story about her brain getting stuck on the simple words "task force. "

Personality Overview

Values Relationships

Achievement-Oriented

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They respond better to a combination of speed and relationship.

Topics They Care About

B2B Growth ROI
Her career is built on turning marketing into a strategic revenue engine that consistently delivers double- and triple-digit ROI in B2B environments.
Sales Enablement
At Aflac, she equipped a 65, 000-agent sales force with materials and training, demonstrating her focus on bridging the gap between marketing and sales.
Healthcare Insurance Innovation
Through her role at Roundstone, she actively promotes innovation in healthcare, aiming to solve major problems for business owners.

Media Appearances

Rosario has no verified media appearances

Work History

9-2024
Strategic Campaign Marketing Manager at Roundstone
7-2023 - 9-2024
Acquisition Marketing Manager at Medical Mutual
6-2022 - 6-2023
Director of Marketing at Evadata
1-2021 - 6-2022
Director of Content & B2B Marketing at Corestream
9-2015 - 12-2020
Senior Manager, B2B Strategy & Sales Enablement at Aflac

Education

8-2000 - 12-2004
Bachelor's degree from Texas A&M International University
2007 - 2009
BBA from Columbus State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Cleveland, United States Job Level : Middle Designation : Strategic Campaign Marketing Manager at Roundstone
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Insights For Selling To Rosario

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosario is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rosario

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rosario move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rosario take some risk or not?

  • They can take risks if necessary.

You And Rosario

Personality Compatibility


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