Rosario Tafur

Sharpshooter
DISC Type : CD

Healthcare Leader at Amazon Web Services (AWS)

Miami, Florida, United States

Overview

Rosario Tafur is a Senior Sales Leader at Amazon Web Services with over 18 years of experience driving revenue growth in AI, data, and cloud solutions. Specializing in digital transformation, she holds an MBA from the University of Miami and a certification in Applied Generative AI.

Colleagues consistently describe her as passionate, energetic, positive, and a hardworking customer advocate. She is a vocal supporter of advancing female leadership within the technology industry.

Throughout her career, Rosario has successfully developed and expanded new lines of business across Latin America for multiple major technology firms.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

AI in Healthcare
As the Healthcare Leader at AWS, she is focused on leveraging AI and cloud technology to drive digital transformation within the healthcare sector.
Women in Tech
Actively uses the #WomenInTech hashtag in her professional branding, showing a commitment to supporting female leadership in the industry.
Executive Engagement
Specializes in building high-value relationships with C-suite executives to guide them through complex, large-scale technology adoption and sales cycles.

Media Appearances

Rosario has no verified media appearances

Work History

9-2024
Healthcare Leader at Amazon Web Services (AWS)
3-2022 - 4-2024
Associate Partner -IBM Salesforce Practice North America at IBM
8-2013 - 3-2022
Regional Sales Director at Salesforce
4-2011 - 6-2013
Regional Sales Director at Pitney Bowes Software
8-2004 - 8-2009
Regional Sales Director at Skillsoft

Education

6-2024 - 7-2024
Education details unavailable from MIT Professional Education
2000 - 2002
MBA from University of Miami Herbert Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Healthcare Leader at Amazon Web Services (AWS)
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Insights For Selling To Rosario

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosario is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rosario

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rosario move?

  • If convinced, they can reach decisions quite fast.
  • Can Rosario take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rosario

Personality Compatibility


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