Rose Hancock

Enthusiast
DISC Type : i

Founder at alterego

London, England, United Kingdom

Overview

Rose Hancock is the founder of alterego, a fast-growing cottage cheese brand. Leveraging her Anatomical Science degree from the University of Bristol and a prior career in compliance, she successfully launched her product nationwide in Sainsburys, aiming to disrupt the dairy category.

A mother of two, Roses passion for human biology evolved into a focus on nutrition after having children. She is dedicated to creating clean, nutrient-dense, and non-UPF (Ultra-Processed Foods) options, a mission that directly inspired the creation of her own brand.

Within a month of launching, a pot of alterego cottage cheese was selling every 45 seconds.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Clean Nutrition
Her company was founded on a personal mission to create non-UPF, high-protein, and nutrient-dense foods for her children and the market.
Food Entrepreneurship
She founded and launched alterego as a solo founder, securing a major nationwide retail listing with Sainsbury's from the start.
CPG Disruption
Her stated goal is to "start a revolution" and completely reframe the public's perception of cottage cheese, positioning her brand as a market challenger.

Media Appearances

Rose has no verified media appearances

Work History

4-2025
Founder at alterego
4-2019 - 4-2021
Compliance Analyst at C. Hoare & Co.
4-2016 - 4-2019
Risk & Compliance Analyst at C. Hoare & Co.
7-2013 - 4-2016
Risk Analyst at C. Hoare & Co.
8-2012 - 7-2013
Research Analyst at Globe Life Sciences

Education

2-2008 - 7-2011
Bachelor of Science - BS from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at alterego
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Insights For Selling To Rose

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rose is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rose

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rose move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rose take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rose

Personality Compatibility


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