Rose Hancock
Login to view DISC.Rose Hancock is the founder of alterego, a fast-growing cottage cheese brand. Leveraging her Anatomical Science degree from the University of Bristol and a prior career in compliance, she successfully launched her product nationwide in Sainsburys, aiming to disrupt the dairy category.
A mother of two, Roses passion for human biology evolved into a focus on nutrition after having children. She is dedicated to creating clean, nutrient-dense, and non-UPF (Ultra-Processed Foods) options, a mission that directly inspired the creation of her own brand.
Within a month of launching, a pot of alterego cottage cheese was selling every 45 seconds.
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