Rose Hancock is the founder of alterego, a fast-growing cottage cheese brand. Leveraging her Anatomical Science degree from the University of Bristol and a prior career in compliance, she successfully launched her product nationwide in Sainsburys, aiming to disrupt the dairy category.
A mother of two, Roses passion for human biology evolved into a focus on nutrition after having children. She is dedicated to creating clean, nutrient-dense, and non-UPF (Ultra-Processed Foods) options, a mission that directly inspired the creation of her own brand.
Within a month of launching, a pot of alterego cottage cheese was selling every 45 seconds.
Read the full overview →Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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