Rose Hancock in

Rose Hancock

Enthusiast · DISC type i
Founder at alterego
📍 London, England, United Kingdom

Rose Hancock is the founder of alterego, a fast-growing cottage cheese brand. Leveraging her Anatomical Science degree from the University of Bristol and a prior career in compliance, she successfully launched her product nationwide in Sainsburys, aiming to disrupt the dairy category.

A mother of two, Roses passion for human biology evolved into a focus on nutrition after having children. She is dedicated to creating clean, nutrient-dense, and non-UPF (Ultra-Processed Foods) options, a mission that directly inspired the creation of her own brand.

Within a month of launching, a pot of alterego cottage cheese was selling every 45 seconds.

Read the full overview →
Experience
9 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Rose shows up

Amiable & Agreeable
Story Driven
Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Rose cares about

Clean Nutrition
Her company was founded on a personal mission to create non-UPF, high-protein, and nutrient-dense foods for her children and the market.
Food Entrepreneurship
She founded and launched alterego as a solo founder, securing a major nationwide retail listing with Sainsbury's from the start.
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Career

Work history

4-2025
Founder
alterego
4-2019 - 4-2021
Compliance Analyst
C. Hoare & Co.
4-2016 - 4-2019
Risk & Compliance Analyst
C. Hoare & Co.
7-2013 - 4-2016
Risk Analyst
C. Hoare & Co.
8-2012 - 7-2013
Research Analyst
Globe Life Sciences
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2008 - 7-2011
Bachelor of Science - BS
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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