Ross Cohen

Pioneer
DISC Type : DIS

Senior Director of Marketing & Analysis at Capital One

New York, New York, United States

Overview

Ross is a digital and growth executive at New York Life, specializing in transforming businesses through digital experiences, analytics, and performance marketing. With a JD from Harvard and an MBA from Wharton, he excels at building and scaling digital platforms. Colleagues describe him as creative, thoughtful, and a natural team builder.

Outside of work, Ross is a self-described "three-peat entrepreneur" who enjoys starting small businesses. He is also an avid reader, finishing over 50 books a year, and actively seeks recommendations from new connections.

He asks people reaching out for the first time to recommend a book that has had a meaningful impact on their life.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Transformation
He led the development of a modern digital ecosystem for 13, 000 agents at New York Life, focusing on integrated practice-management and selling experiences.
Growth Marketing
His background includes leading marketing, data science, and customer acquisition at Frontpoint and Capital One, focusing on growth and sales optimization.
FinTech & InsurTech
His career is focused on using digital products to enhance human-powered financial advice and modernize agent channels in the insurance and finance sectors.

Media Appearances

Ross has no verified media appearances

Work History

6-2006 - 9-2013
Senior Director of Marketing & Analysis at Capital One
Chief Operating Officer (Field Productivity) at New York Life Insurance Company
Member at NextGen Venture Partners
Vice Present of Marketing & Analysis at Frontpoint
Vice President of Marketing & Analysis at Frontpoint

Education

Master of Business Administration from The Wharton School
Doctor of Law from Harvard Law School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Leadership Designation : Senior Director of Marketing & Analysis at Capital One
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ross

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are generally fast movers and can take quick decisions
  • Can Ross take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ross

Personality Compatibility


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