Ross Fairley

Collaborator
DISC Type : is

Senior Partner at Burges Salmon LLP

Bristol, England, United Kingdom

Overview

Ross Fairley is the Senior Partner at Burges Salmon, where he also leads the Renewable Energy and Net Zero services. A legal expert with an LLB from Leicester University, he is a recognized leader in clean energy, advising on projects spanning wind, solar, and hydrogen for over two decades.

Outside of his legal practice, Ross is deeply involved in his community. He serves as a Board Trustee for both the Avon Wildlife Trust, where he chairs the Governance Committee, and We The Curious, a science and arts center, reflecting a strong commitment to environmental and educational causes.

He is a key strategic voice in the UKs renewable energy sector, holding the position of Chair of the Strategic Forum at RenewableUK.

Personality Overview

Appreciative

Example Driven

Fair-minded

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Renewable Energy Law
As head of his firm's renewables team, he has decades of experience advising on a vast array of clean energy technologies, including wind, solar, hydrogen, and tidal power.
Net Zero Strategy
He leads Burges Salmon's Net Zero services, focusing on helping public and private sector clients overcome legal hurdles on their decarbonisation journeys.
Wildlife Conservation
Demonstrates a personal commitment to the environment by serving as a Board Trustee and Chair of the Governance Committee for the Avon Wildlife Trust.

Media Appearances

Podcast Feature | What On Earth! – From Concept to Kilowatt. Featured in Burges Salmon LLP

See Now

Work History

5-2025
Senior Partner at Burges Salmon LLP
9-2023
Chair of Strategic Forum at RenewableUK
6-2022 - 5-2024
Deputy Chair at UK Hydrogen and Fuel Cell Association
2019
Board Trustee (Chair of Governance Committee) at Avon Wildlife Trust
2019 - 8-2025
Board Trustee at We The Curious

Education

1987 - 1990
LLB from Leicester University
Education details unavailable from Cambridge Judge Business School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Bristol, England, United Kingdom Job Level : N/A Designation : Senior Partner at Burges Salmon LLP
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Ross

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Ross take some risk or not?

  • They probably won’t put a lot at risk.

You And Ross

Personality Compatibility


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