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Roxana Hoveyda

Pioneer · DISC type isd
Regional Vice President of Communications and Marketing for the Eastern States Region at American Heart Association
📍 Arlington, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
Regional Vice President of Communications and Marketing for the Eastern States Region
Job Level
Senior
Location
Arlington, Virginia, United States
Personality Overview

How Roxana shows up

Driven But Considerate
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Roxana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2019
Regional Vice President of Communications and Marketing for the Eastern States Region
American Heart Association
4-2018
Vice President of Marketing and Communications for the Mid-Atlantic Affiliate
American Heart Association
1-2008 - 3-2018
Senior Director of Marketing and Communications
American Heart Association
5-2005 - 12-2007
Marketing Manager
The Army Ten-Miler
5-2002 - 4-2005
Marketing Communications Specialist
The Shepherd Color Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1995 - 1999
Bachelor of Science (B.S.)
The University of Findlay
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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