Russ Fletcher

Commander
DISC Type : D

Instructor of Business at Reinhardt University

Atlanta Metropolitan Area, United States

Overview

Russ Fletcher is a seasoned marketing and communications executive with extensive leadership experience from his time as a Vice President at The Coca-Cola Company. He now leverages his industry expertise as an Instructor of Business at Reinhardt University, where he holds an MBA and is known for creating real-world opportunities for his students.

Outside of his professional life, Russ is deeply committed to youth development, serving as a youth golf coach. His passion for mentorship is evident in his active engagement with his students careers and his collaborative efforts with local community organizations like the Cherokee County Chamber of Commerce.

He transitioned from a VP role at a global CPG giant to a university professor and youth mentor.

Personality Overview

Impact-Driven

Risk-Taker

Very Quick

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Student Mentorship
He won the 2023 Faculty Mentor Award at Reinhardt University and actively creates industry connections for his students, including at his former employer, Coca-Cola.
Youth Development
His commitment is shown through his roles as both a university professor dedicated to student success and a youth golf coach.
B2B Communications
As a former VP at Coca-Cola, he oversaw business-to-business advertising, public relations, and industry events, showcasing deep expertise in this area.

Media Appearances

Russ has no verified media appearances

Work History

8-2022
Instructor of Business at Reinhardt University
4-2021
Marketing and Communications Consultant at Elevation 212 Marketing & Communications
7-2016 - 4-2021
Vice President, Customer and Trade Communications at The Coca-Cola Company
10-2013 - 7-2016
Group Director, Channel Planning and Development at The Coca-Cola Company
12-2010 - 9-2013
Director of Customer Marketing at The Coca-Cola Company

Education

1998 - 2000
MBA from Western Kentucky University
1997 - 1997
MBA Coursework from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 34 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Instructor of Business at Reinhardt University
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Russ

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Russ take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Russ

Personality Compatibility


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