Russ Lichterman

Trailblazer
DISC Type : ID

Senior Director, Customer Support, North America at Kaltura

Philadelphia, Pennsylvania, United States

Overview

Russ Lichterman is a senior technology leader with over 20 years of experience, specializing in Educational Technology for the last decade. A strategic and empathetic director at Kaltura, he leverages his M. Ed. and background in broadcast television to bridge technology with pedagogy, leading customer support, implementation, and solutions engineering teams.

His passion for media is evident through his background as a film history and video production instructor. He has also directed short films and his teams have produced award-winning video content. He appears to support local educational institutions through philanthropic efforts, demonstrating a commitment to his community.

Unique fact: He is a multi-time Telly Award winner for video projects he produced while working in higher education.

Personality Overview

Friendly But Fast

Achievement-Oriented

Values Relationships

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Educational Technology
He has over a decade of leadership experience in EdTech at both Wilmington University and Kaltura, frequently presenting at industry conferences and implementing large-scale learning platforms.
Video & Multimedia
His background includes broadcast TV production, teaching film history, and directing award-winning video projects. He has written articles on building self-service video studios for universities.
Customer Advocacy
As Senior Director of Customer Support, his focus is on delivering dedicated, white-glove technical support. Recommendations praise him as a true advocate for his customers.

Media Appearances

Russ has no verified media appearances

Work History

7-2024
Senior Director, Customer Support, North America at Kaltura
1-2023 - 7-2024
Senior Director, Implementation at Kaltura
10-2020 - 1-2023
Senior Director of Solutions Engineering, EDU North America at Kaltura
1-2018 - 10-2020
Director of Educational Technology and Multimedia at Wilmington University
9-2008 - 10-2020
Adjunct Instructor at Wilmington University

Education

2009 - 2011
M.Ed. from Wilmington University
1994 - 1998
Bachelor of Arts - BA from Temple University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Senior Director, Customer Support, North America at Kaltura
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Russ

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Russ take some risk or not?

  • If necessary, they will be ready to take risks.

You And Russ

Personality Compatibility


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