Russell Appel

Examiner
DISC Type : cs

Founding Principal at The Praedium Group

Boca Raton, Florida, United States

Overview

Russell Appel is the Founding Principal of The Praedium Group, a real estate investment firm he established in 1991. His extensive career includes serving as a Vice President at Goldman Sachs and a Managing Director at Credit Suisse. He earned both his BS in Economics and an MBA from The Wharton School.

Russell is actively involved in the real estate community, having served as Chairman of the Pension Real Estate Association and as a board member for the Association of Foreign Investors in Real Estate. He often speaks at industry events, sharing insights from his firms extensive research on demographic and economic trends.

He has successfully guided his firm for over 30 years, completing transactions representing more than $12 billion in capital.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Multifamily Investing
As the founder of a firm specializing in this sector for over three decades, he actively directs the investment strategy for acquiring and managing multifamily properties across the U. S.
Real Estate Economics
He co-authored and shared research on how fiscal pressures on state governments, demographic shifts, and income migration impact commercial real estate demand.
Wharton School
He holds both a BS and an MBA with distinction from The Wharton School, indicating a strong and formative connection to the institution. [Predicted]

Media Appearances

Russell has no verified media appearances

Work History

1-2000
Founding Principal at The Praedium Group
Managing Director at Credit Suisse/ First Boston
Vice President at Goldman Sachs

Education

1984 - 1986
MBA from The Wharton School
1979 - 1983
BS from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Boca Raton, Florida, United States Job Level : Senior Designation : Founding Principal at The Praedium Group
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Russell

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Russell take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Russell

Personality Compatibility


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